Search Engine Marketing Specialist

California  ‐ Onsite
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Description

JOB SUMMARY:
Create a Search Engine Marketing (SEM) campaign, including website content, that meets product and search engine guidelines.
RESPONSIBILITIES:
  • Review collected required data, documents, and collateral and store in the appropriate content management systems
  • Use collateral provided to build SEM campaign and write content for associate Landing Page
  • Work with the sales team to resolve order issues
  • Serve as a liaison between sales and fulfillment team for fulfillment questions, concerns and issues on SEM items
  • Communicate with all parties to ensure account creation process is seamless.
  • Manage workload by monitoring status of fulfillment orders to meet defined timeline commitments to advertisers and Sales.
  • Provide impeccable customer service during the course of each customer engagement
  • Demonstrate continuous effort to improve operations, decrease cycle time, streamline work processes, and work collaboratively and jointly to provide an excellent customer service experience
  • Provide copy for customer landing pages that are designed to be highly relevant to search engine marketing campaigns and to drive phone calls and email leads.
  • Use photo software to manipulate images as needed
  • Adhere to any word/character limitations as well as other established copywriting best practices.
SKILLS:

SKILLS REQUIRED:
  • A significant understanding of the Internet and Internet advertising principles is required
  • 1 or more years in copywriting or SEM related field
  • Previous experience in Search Engine Marketing (SEM) a plus
  • Strong knowledge of Search Engine Strategies a plus
  • Knowledge of Web Site design in order to create optimal search results
  • Intermediate knowledge of HTML is required
  • A basic knowledge of Internet browsers is required
  • Strong people, communication and organization skills are required as interaction occurs with the Advertiser and Sales personnel, by phone and email
  • Strong typing and computer skills are required
  • Strong Software Skills: Microsoft Office Suite to include Excel, Word and Outlook Express
  • Salesforce experience a plus
  • Candidates with certification(s) in Search Engine Marketing preferred
  • Strong initiative and positive attitude
  • Able to use critical thinking skills
  • Able to multitask to meet required deadlines
  • Website writing
  • Adcopy Creation
  • Google and Bing certification
Start date
n.a
From
Synectics
Published at
01.05.2015
Project ID:
895906
Contract type
Freelance
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