Description
For one of our clients in Amsterdam we are currently looking for a Online marketing Specialist. This is for the duration of at least 8 months plus.
The mission of the Online Marketeer is to increase usage and activity on the clients website, to make our users more successful and to grow monetization.
Your responsibility will be to work closely together with our online agencies to increase the ROI of this websites Paid Media channels (eg Remarketing, Adwords and Display) for various verticals. Next to this, you advance Performance Marketing as whole for this website by utilizing and improving areas with paramount influence on Performance Marketing (eg data, Mobile and CRO). To achieve this, an innovative mindset, project management skills, analytical rigor and experience in optimizing high volume campaigns are key.
Optimize Paid Media channels:
Work together with internal and external stakeholders to increase usage and activity on this website, to make our users more successful and to grow monetization with data-driven performance campaigns against best ROI;
Further performance marketing as a whole: initiate, work together with, or utilize
existing initiatives like CRO, mobile, App, branding, web analytics, SEO or content marketing for performance marketing.
Translate business needs into creative channel deployment:
Translate internal business needs into optimization plans with clear objectives;
Work together with internal and external stakeholders to explore other creative opportunities for our users and client.
Evaluate and present channel results:
Evaluate channel performance and provide recommendations to internal and external stakeholders in terms of channel results;
Be able to present to different audiences, requiring different levels of detail;
Proven track record of successful optimization of various performance marketing channels;
Able to increase effectiveness of performance marketing as a whole by utilizing broad online marketing knowledge, eg web analytics, CRO and App/mobile;
Knowledge of tagging (UTM tracking, Google Tag Manager), App and Mobile marketing and CRO (A/B testing).
DUTCH SPEAKING IS MANDATORY, interesse?