Description
THE COMPANY
One of the UK's most prominent and innovative Retail businesses is seeking a talented and credible Direct Marketing Manager to take a leading role on one of their most important and exciting projects.
This organisation has built an incredible reputation in the industry; all grown out from the talented teams you'll be leading and working alongside, giving you the perfect platform to make your mark within a growing marketing team which has seen a huge amount of investment of recent times.
YOUR ROLE
Your typical day as the Direct Marketing Manager will include:
- Create and implement a communications framework for the clients known customers
- Utilise and use data to inform key marketing decisions to ensure customers are provided with inspiring and relevant communications.
- Set up the roadmap, strategy and vision for customer communication.
- Whilst being a completely new function to my client, this role will allow full ownership and opportunity to define and lead a fast growing area with full support of senior leadership.
- Assess factors that will influence customer engagement and usage and key metrics.
- Develop the business story working with the marketing team to effectively communicate to business partners and senior stakeholders
- Have the ability to see from the customers perspective and have an understanding of the customer experience.
WHO YOU ARE
- You're a driven and self-motivated with a hands on approach
- An established career within Direct marketing with credibility behind numbers
- A true passion for customer-led marketing across emerging digital and traditional marketing practices
- Have a natural inquisitive eye for data and customer behaviour
- Experience presenting findings and explaining strategy to senior stakeholders and the story surrounding why
- Experience in leading or implementing loyalty activity would be highly advantageous.
- Experience of managing direct marketing campaigns across a number of channels in a data driven direct marketing role in either an agency or retail environment.
- Technically literate and comfortable discussing databases and how this can be used for marketing purposes.
- Ability to manage and analyse performance of activity and challenge results.
- Fluent in English, any other languages an advantage
- Thrives working across multiple teams and being involved in key areas
- Resilient and dedicated nature
- Proactive attitude
- You're personable and build connections with contacts with a natural ease.
The day rate offered is £ per day dependent on experience
LOCATION-Southampton 5 DAYS A WEEK.
To apply for the Direct Marketing Manager role, please click the 'Apply' button, alternatively please send your CV to (see below) or call