Description
Website Manager - Content Management, HTML, CSS, Content Analysis
Our client is a leading global payment solutions provider head quartered in bustling London. Our client is looking for an experienced Website Manager who will be responsible for managing the main website, which is run on the typo3CMS. You will also manage and optimise our consumer and business websites, ensuring they meet the defined performance objectives.
Responsibilities
Manage the main website as a channel of communication for all kinds of content, in multiple languages, in collaboration with Group Web Development.
Define content requirements, style and appearance - ensuring consistency of approach across the website
Co-ordinates provision (by Web Analyst) of regular reporting and analysis of key site statistics (visits, time spent on site, page views, conversions etc) along with performance against stated metrics.
Uses insights gleaned to proactively recommend improvements.
Shares knowledge and experience of web content development, sharing industry best practice in the use of the web as part of an integrated campaign
Pro-actively ensure that the website is kept up to date, compliant and meets best practice. Create and maintain a website checklist and conduct quarterly site checks.
Manage content creation and small website projects in co-operation with the marketing and product managers. Liaise with development team to see through to completion.
Liaise with the marketing team and stakeholders to proactively suggest changes to the site resulting from company news and industry changes.
Maintain the quality of the websites and ensure that online initiatives comply with standards and policies, including brand, accessibility, usability, search engine optimisation.
To develop, manage and implement the SEO strategy in conjunction with internal stakeholders and an external SEO agency.
To develop and run a website testing/conversion rate optimisation plan for the marketing website.
Evaluate and optimise the user experience of the marketing website based on customer research and on-site testing
Skills and experience:
Solid experience with HTML and CSS, with practical knowledge of different content management systems, ideally Typo3.
Marketing degree or similar.
Familiarity with SEO best practice and algorithm changes, use of Google Analytics and Google Webmaster Tools along with a proven ability of implementing these changes on site.
Ability to create quality, engaging and shareable content to different audiences.
Experience of using A/B and multi variate testing techniques and programmes to enhance the user experience.
Extensive and broad experience in digital marketing, website usability and website technology, gained from significant tenures at well-respected companies