Description
Job Description:Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up. Create, including ad copy, PPC ads according to Google Adword and Bing Ads criteria. Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up. Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level. Build keyword lists by industry verticals and match type in accordance with advertiser focus. Track account performance by multiple levels including conversions, call tracking, click through rates, etc. Create standard and custom account reports for departmental reporting, sales reporting and client reporting. Proactively optimize campaigns for maximum white-glove level service and PPC performance. Trouble-shoot performance issues and problem solve.
SKILLS:
Mandatory Skills:
Minimum educational requirement: BA/BS or equivalent work experience. 1-2 years Search Engine Marketing to include Pay Per Click (PPC). Microsoft Office Suite including Excel and Word. A general understanding of marketing principles is required. Content Development skills are a must. Prefer Google AdWords and Bing adCenter certification, or willing to obtain within 30 days if hired.