Senior SEM Campaign Manager

Georgia  ‐ Onsite
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Description

Job Summary:
  • Experienced Campaign Manager/Analyst to work in a high-paced team environment managing high-touch national and regional Pay-Per-Click clients.
  • Requires self-motivation and commitment to delivering high levels of performance in competitive markets utilizing Google Adwords and Bing Ads PPC channels.
  • Working knowledge of PPC campaign creation and management and reporting using a variety of different software a must.
Essential Job Functions:
  • Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up
  • Create, including ad copy, PPC ads according to Google Adword and Bing Ads criteria
  • Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up
  • Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level
  • Build keyword lists by industry verticals and match type in accordance with advertiser focus
  • Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
  • Create standard and custom account reports for departmental reporting, sales reporting and client reporting
  • Proactively optimize campaigns for maximum white-glove level service and PPC performance
  • Troubleshoot performance issues and problem solve
SKILLS:

Requirements:
  • Minimum 2-3 years Google UI Experience and/or Microsoft Bing Paid Advertising
  • In depth understanding of Pay-Per-Click (PPC) mechanics, analysis and reporting
  • High level proficiency in Microsoft Excel with the ability to compile and sort data in sales level report format
  • Google Adword certification desirable, or obtained within 30-days of hire
  • Bing Ads Accredited Professional certification desirable, or obtained within 30-days of hire
Other Skills/Abilities:
  • Experience with CRMs such as Salesforce and other business software a plus
  • Team skills
  • Research ability
  • Analytic skills
  • Professional verbal and written communication skills
  • Self-motivation and self-management abilities
Education:
  • BA/BS degree preferred or equivalent work experience
Start date
n.a
From
Synectics
Published at
24.10.2015
Project ID:
1007120
Contract type
Freelance
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