Marketing Manager

Job type:
on-site
Start:
n.a
Duration:
n.a
From:
Harvey Nash BE
Place:
Brussel
Date:
11/08/2015
Country:
flag_no Belgium
project ID:
1015769

Warning
This project is archived and not active any more.
You will find vacant projects in our project database.
Preferred Qualifications
"Master degree in economics, business administration or related
"Good knowledge and work experience with the market in Belgium (Mass market knowledge is a plus)
"Pro-active individual enjoying working independently as well as in cross-functional teams
"Fluent in Dutch/French and English.
Job Purpose
1.Customer Marketing Manager (CMM) helps to build strong in store execution plans for key accounts
2.Manages the right distribution and shelf presentation of product assortment on shelf
3.Leads the POS development creation process
4.Ensures world class execution and timely delivery of in store promotional activities to our customers (owns the promotional calendar)
5.Understands the shoppers path to purchase and use key shopper insights to optimize the account plans and promotional calendar
6.BTL budget management
Key Responsibilities
Delivers customer plan with excellence in execution.
Operational excellence
1.Optimal in store presentation of product assortment (drive conversion)
2.Planning and execution of promotional plan (optimal in store marketing mix, executed with excellence)
3.Knowledge of key partners strategy, shopper profiles, in store tools
4.Evaluate effectiveness of promotions (ROI)
5.Deliver inspirational trade presentations and plans that set direction
6.Below-the-line (BTL) budget management
Project management
1.Manage annual promotional calendar of key retail partners
2.Manage pharmacy promotional calendar against operating rythem
3.Key point of contact for 3rd party agencies (creative and production)
4.Support key account mutation moments including space allocation tools (SpaceMan)
5.In store excellence measurements (e.g. store safari, Smartspotter/Roamler)
6.Support in store recommendation for brands (trade media & staff training/e-learning)
7.Compliance of POS process with RA; Quality
Innovation
1.Continuously improving the effectiveness of in store POS materials (and shopper claims)
2.Optimize POS creation process
Strategy
1.Help build strong key account plans together with Brand Marketing,Key Account Manager and area managers
2.Support on Category Management projects at key accounts
3.Understand relevant brand strategies & prioritization
4.Understand basic shopper purchase funnel (triggers & barriers) and key shopper insights
Relationship management
1.Part of commercial triangle together with Brands & Sales
2.Sparring partner for key account manager for promotional effectiveness, G2N management and shelf presentation
3.Helps to build strong Brand plans based on BTL learnings & best practices
4.Manage 3rd party suppliers