SEM Analyst

Georgia  ‐ Onsite
This project has been archived and is not accepting more applications.
Browse open projects on our job board.

Description

Summary
  • Act as fulfillment account manager for selected key accounts
  • Manage search campaign performance; analyze quantitative, qualitative and underlying data to correct performance issues throughout the duration of the contract.
  • Engage with fulfillment consultants and other parties, during initial fulfillment to ensure that the plan has the correct components.
  • Proactively optimize throughout campaign life cycle.
  • Increase quality in clicks and conversions for improved ROI.
  • Increase product trust through proactive, engaged customer service.
  • Decrease churn rate through proactive campaign management and positive customer experience.
  • Present Key Performance Indicators (KPI) and campaign performance in a formal setting with management.
  • Build and maintain a positive relationship with internal and external customers by proactively communicating campaign performance with internal and external management.
  • Have contact with internal customers such as sales, customer service, etc. and possibly external customers in any region weekly, biweekly, or monthly.
  • Perform initial and ongoing quality assurance for search campaigns and take ownership of accurately communicating errors to all parties to close gaps and meet customer requirements.
  • Re-emphasize internal, vendor, and search engine best practices during proofing and error correction activities.
  • Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns.
  • Report escalations urgently and follow up on resolution to close communication loop with management.
SKILLS:

Mandatory Skills:
  • Minimum educational requirement: BA/BS or equivalent work experience.
  • Microsoft Office Suite including Excel and Word. A general understanding of marketing principles is required. Content Development skills are a must.
  • Google AdWords certification and Bing adCenter certification preferred; resource will be required to obtain certification within 30 days of hire.
  • Knowledge of Search Engine Optimization (SEO).
  • Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
  • Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.
  • Excellent professional, communication (both verbal and written) skills.
  • Ability to self-motivate, prioritize and multi-task.
  • Ability to research and solve problems.
  • Search Engine Marketing: 1-2 years Search Engine Marketing to include Pay Per Click (PPC).
  • Search Engine Marketing professional; 2-3 years preferred.
  • Pay Per Click: Clear understanding of PPC/SEM
  • Clear understanding of PPC/SEM: Google AdWords certification and Bing adCenter certification preferred; resource will be required to obtain certification within 30 days of hire.

Desired Skills:
  • BA/BS degree preferred but not required
  • Analytic skills certification a plus
  • Experience setting up Spanish Google AdWords campaigns a plus.
Start date
n.a
From
Synectics
Published at
13.11.2015
Project ID:
1019454
Contract type
Freelance
To apply to this project you must log in.
Register