Media Campaign Manager

Job type:
on-site
Start:
01/12/2015
Duration:
3 months
From:
Xcede Recruitment Solutions
Place:
Surrey
Date:
11/19/2015
Country:
flag_no United Kingdom
project ID:
1022792

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Media Campaign Manager
Location: Chertsey, Surrey
Start: 1st December 2015
Length: 3 months
Rate: £250PD

Key Objectives
Own, develop and deliver media plans and strategy for Consumer Electronics campaigns to help deliver key business objectives.

Main Responsibilities
*Media campaign management
*Key Stakeholder management
*Media campaign planning and implementation through all stages of the process:
oStrategy
oPlanning
oMeasurement
oEvaluation
*Working closely with key stakeholders across product divisions and within corporate marketing to simplify and communicate media plans.
*Guiding the media agency to deliver market leading media campaigns.

Person Specification
*Stakeholder management is critical. The right candidate must be able to communicate clearly with a wide range of senior stakeholders. This involves the ability to distil complex problems into easy to understand solutions.
*Project management.
*Significant media and planning experience. Minimum 5 years experience in leading media agency.
*Understanding of ALL media, how it fits together and how it can be used to deliver a media strategy
*Understanding of how media strategy ladders up to comms, marketing and business objectives
*Takes ownership of projects and is conscientious about delivery

Hard Skills:
*Media literacy
*Conversant in audience analysis and the tools in the UK that measure this (TGI, NRS, Touchpoints, BARB, etc..)
*Competitor and marketplace understanding and the tools used to measure this (Nielsen, Mintel, Contagious, etc..)
*Ability to present media plans in a variety of forums, clearly and concisely, often at short notice.

Desirable Skills/Qualifications
*Deep knowledge of nuts and bolts media planning
*Experience working on BIG brands
*Desire to understand the wider commercial context and how media and advertising fits within it
*IPA Advanced Certificate
*Experience working with creative agencies