SEM Analyst

California  ‐ Onsite
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Description

Job Description:
Manage the onboarding of an account which includes making recommendations on account structure, keywords, ad copy, and account features
Once live, complete routine reporting and in-depth quantitative ad hoc analyses, and recommend action items to improve performance
Articulate and execute search engine marketing strategies such as A/B testing, tiered bidding, account structure, dynamic parameters
Present recommendations to Sellers and AMs, may be required to join advertiser calls as needed
Develop the editorial assets needed for client to execute recommendations
Performs as an active thought-leader on SEM landscape, staying abreast of current search engine trends, algorithms, and best practices
Collaborates on best practices, reporting systems and tools across various departments

SKILLS:

Mandatory Skills:
Minimum educational requirement: BA/BS or equivalent work experience.
Microsoft Office Suite including Excel and Word.
A general understanding of marketing principles is required.
Content Development skills are a must.
Google AdWords certification and Bing adCenter certification preferred; resource will be required to obtain certification within 30 days of hire.
Knowledge of Search Engine Optimization (SEO).
Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.
Excellent professional, communication (both verbal and written) skills.
Ability to self-motivate, prioritize and multi-task.
1-2 years Search Engine Marketing to include Pay Per Click (PPC). Search Engine Marketing professional; 2-3 years preferred.
Clear understanding of PPC/SEM
Desired Skills:
BA/BS degree preferred but not required
Analytic skills certification a plus
Experience setting up Spanish Google AdWords campaigns a plus.
Start date
n.a
From
Synectics
Published at
28.11.2015
Project ID:
1029001
Contract type
Freelance
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