Description
Channel Marketing Specialist - £200 Per Day
An excellent opportunity has risen with a global technology company for a Channel Marketing Specialist
Role of the Channel Marketing Specialist
Drive growth through partners as measured by contribution to the business; generate new opportunities within existing partners and if applicable acquire new partners to increase market penetration
Create distribution channel marketing plan and solicit input from key stakeholders - the Distribution Sales manager and the Partner Sales Director. Measure and monitor progress on plan. Communicate the progress to stakeholders on a regular basis.
Develop and execute joint Marketing plans with these partners. Execute against playbooks and regional marketing plans. Plans should include, but are not limited to: Cross-sell, up-sell and win back marketing initiatives & Competitive take-out campaigns to take market share.
Define and implement to and thru distribution to channel marketing activities - driving adoption of Symantec marketing programs; campaigns, partner portal and partner communication.
Measure the success of marketing programs
Innovate and share best practice and key learnings with other regional channel marketing teams.
Responsible for budget management, tracking marketing ROI and marketing contribution to bookings
Requirements of the Channel Marketing Specialist
3+ years minimum channel and end user marketing experience, preferably in country
Demonstrable success in localising and executing innovative, channel marketing programs to drive marketing strategy as well as the Regional growth plan
Good business acumen and commercially savvy.
Ability to drive Marketing Metrics (ROI, % contribution to the business, etc.)
Good partner relationship management skills
Good leadership, organization and influencing skills
Experience working with cross-functional teams and strong team player
Background in Information Management and Security software is an advantage
Experience in Digital and social media/programs
Good Communication skills