SEM Analyst

California  ‐ Onsite
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Description

Job Description:
  • Manage the onboarding of an account which includes making recommendations on account structure, keywords, ad copy, and account features
  • Once live, complete routine reporting and in-depth quantitative ad hoc analyses, and recommend action items to improve performance
  • Articulate and execute search engine marketing strategies such as A/B testing, tiered bidding, account structure, dynamic parameters
  • Present recommendations to Sellers and AMs, may be required to join advertiser calls as needed
  • Develop the editorial assets needed for client to execute recommendations
  • Performs as an active thought leader on SEM landscape, staying abreast of current search engine trends, algorithms, and best practices
  • Collaborates on best practices, reporting systems and tools across various departments
SKILLS:

Mandatory Skills:
  • Minimum educational requirement: BA/BS or equivalent work experience.
  • Microsoft Office Suite including Excel and Word. A general understanding of marketing principles is required. Content Development skills are a must.
  • Google AdWords certification and Bing adCenter certification preferred; resource will be required to obtain certification within 30 days of hire.
  • Knowledge of Search Engine Optimization (SEO).
  • Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
  • Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.
  • Excellent professional, communication (both verbal and written) skills.
  • Ability to self-motivate, prioritize and multi-task.
  • Ability to research and solve problems.
  • Search Engine Marketing - 1-2 years Search Engine Marketing to include Pay Per Click (PPC). Search Engine Marketing professional; 2-3 years preferred.
  • Pay Per Click - Clear understanding of PPC/SEM
Desired Skills:
  • BA/BS degree preferred but not required
  • Analytic skills certification a plus
  • Experience setting up Spanish Google AdWords campaigns a plus.
Start date
n.a
From
Synectics
Published at
06.01.2016
Project ID:
1045967
Contract type
Freelance
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