Marketing Automation Consultant- Must have Marketo experience

London  ‐ Onsite
This project has been archived and is not accepting more applications.
Browse open projects on our job board.

Description

THE COMPANY

My client, a well renowned Technology organisation is looking for a talented Marketing Automation consultant to take a leading role on one of their most important and exciting projects.

This organisation is going through a substantial growth plan and this role will be a pivotal position in driving this forwards. You will be responsible for support the company's retention plans by delivering a clear customer communications programme that would also support the customer account growth.

YOUR ROLE

Your typical day as the Marketing Automation Consultant will include:

  • Development of the quarterly campaign calendar for the business that drives new market development or new product launches.
  • Execution via the relevant marketing resources of all campaigns with the sole objective of increase our sales pipeline or improving customer retention;
  • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget.
  • Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against the brief.
  • Manage agency campaign implementation and performance against agreed campaign activity.
  • Write and edit copy for a range of promotional printed materials and publications.
  • Be responsible for the production and sourcing of all campaign materials.
  • Deliver campaign activity presentations and regular results presentations.
  • Introduce marketing automation into the business.
  • Ensure each campaign has clear metrics as agreed with the Head of Marketing and ensure that campaigns are achieving appropriate return on investment in line with corporate goals.
  • Deliver bi-weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations, call volume and booking reports etc

SKILLS

  • Demonstrable skills, knowledge and experience of marketing campaigns.
  • You must have experience of using the Marketo campaign tool to some extent in a pervious role.
  • Experience with marketing automation and digital marketing, as well as other more traditional campaign methods.
  • Strong creative, strategic, analytical, organizational and personal sales skills.
  • Demonstrable successful experience of increasing sales pipeline.
  • Commitment to working with shared leadership and in cross-functional teams.
  • Strong oral and written communications skills.
  • Ability to manage multiple projects at a time.

WHO YOU ARE

  • You're driven and self-motivated with hands-on approach
  • Strong analytical skills
  • CRM and Data driven campaign management
  • Fluent in English, any other languages an advantage
  • Proven ability to clearly define a problem collating information, analysing the results and presenting findings.
  • Resilient and dedicated nature
  • Proactive attitude
  • You're personable and build connections with contacts with a natural ease.

The day rate offered is up to £300.00 per day dependent on experience.

LOCATION-London

5 days a week.

ALL CV'S TO:

(see below)

Start date
ASAP
Duration
6 months.
From
Salt
Published at
31.01.2016
Project ID:
1061499
Contract type
Freelance
To apply to this project you must log in.
Register