Description
Summary:- Lead and manage market research projects that will facilitate evidence based decision making on marketing strategies for in-line and new products
- Collaborate extensively with each US species business unit and their regional marketing personnel to effectively plan, budget and prioritize initiatives to support organizational strategy and direction
- Independently design and conduct high quality primary marketing research, ensuring timely and effective completion with strong project management skills
- Conduct market research studies to optimize and improve product concept, pricing, positioning and all marketing elements. Assess and evaluate new opportunities through primary and secondary market research analyses
- Continuously advance knowledge of marketing research techniques and services through periodic meetings with research vendors and participation in marketing research training seminars
- Expand understanding of the relevant markets, customers, end-users/consumers, competitors, and the changing environment
- Proactive communication of strategic insights, market and competitive intelligence and market events
- Approximately 70% focus on primary marketing research and 30% secondary data analysis and reporting
- Organizing qualitative and quantitative market research for current and new products
- Coordinate, collaborate and work closely with species leadership and subsequent teams
- In-line brand support for Companion Animal and/or Livestock (eg, Cattle & Swine)
- Supervise/Conduct internal surveys using survey tools
- Develop insights to understand the unmet need and clarify the value proposition of the product to key customer segments
- Organize meetings with opinion leaders, practitioners and other related groups to lay groundwork for better positioning for the new product as needed
- Provide insights and secondary data analysis for valuations to support the strategic plans and product P&L, such as modelling different forecast scenarios to optimize launch execution
Education and Experience:
- Required: Demonstrated leadership experience in Market Research, strategic analytics, and synthesis of insights into actionable strategies to include:
- Experience in strategic analytics including Secondary and Industry data analysis with expertise in Market Research and Competitive Intelligence.
- Successful track record of developing customer insights and understanding US market dynamics across species in both B2B and B2C environments.
- Ability to analyze complex data, extract business relevant information and communicate findings effectively throughout all levels of the organization.
- Required: 5+ years experience to include a combination of Market Research, Business Development, New Product Marketing, Lifecycle Management or Strategy Consultant experience
- Required: Animal Health care industry experience across multiple species - Companion Animal, Swine, Cattle or Poultry
- BS required. Advanced degree in relevant business area or MBA preferred