Description
Role: Digital Content Manager
Location: Birmingham
Duration: 1-2 months
An exciting Midlands based opportunity has arisen for a Contract Digital Content Manager with at least 3 years' experience and a strong agency background.
Are you a Content Specialist with expertise in writing engaging content for multiple target audience groups, in the right tone of voice, across all digital channels?
Do you love bigger picture thinking and planning as well as being responsible for managing the functional activity?
Can you bring to life insights, topics and trends, interrogate analytics and provide great reporting?
If so we would love to hear from you.
Overview of Role
The Contract Digital Content Manager will be working with a high profile Midlands based client on site within their digital studio. Managing digital content activity for well known brands, the Digital Content Manager will have proven experience, client relationship skills and will bring a fresh impetus to an already successful studio.
This is a functional role with elements of strategy and requires strong digital/social experience. You will be responsible for delivering the brand(s) digital content programs and overseeing the social media channels ensuring that the conversation is relevant, engaging, always on brand and in the perfect TOV for each target audience (for example one of the target audience groups are football and sports fans).
Within this role you will be responsible for 5 main elements which are:
- Digital Projects
- Email Marketing
- Content Execution
- Reporting and Insights
- Social Media.
Main Duties/Responsibilities
- Execution of digital campaigns, through engaging and helpful content across all touch points
- Develop strong relationships with platform owners (Facebook, Twitter, Pinterest, Google)
- Website content updates and SEO optimisation
- Leadership of high quality content
- Content management of existing websites - ensuring a consistent message/style in line with brand.
- Work with designers and developers to make the necessary changes on site
- Responsible for CMS (AEM) to ensure that websites are continuously updated, relevant and accurate.
- Email marketing (including broadcast, template creation and digital voucher triggered emails)
- Develop content, improve content performance and maximise usability of published content.
- Design and build content to support SEO, creating a great customer experience across all channels
- Email Marketing: Create, Test, Target, Trigger, Tracking and Analysis
Skills and experience required
- Creative, analytical and pragmatic with proven experience and ability to provide recommendations
- A specialist in search and content marketing with experience of working on B2C search campaigns
- Strong experience in digital analytics, preferably with an accreditation in Google Analytics
- Experience in content syndication and outreach platforms
- Strong experience of working within a CMS, preferably Adobe AEM solution
- Content writing skills and ability to write content in the relevant tone of voice for each target audience
- Experience of writing Football/Sports related content would be an advantage but not essential.
If you think you have what it takes and would like to apply, please call Jasmine Alderton and email your CV.