Description
Great opportunity to work for Fortune 500 company in Atlanta!
Are you a social media guru?
Can you grow an audience? Add followers quickly? Promote content?
Audience Development Specialist (Social Media Coordinator)
Audience development specialists are responsible for the organic growth of audiences and the distribution of content across all owned and operated channels.
DUTIES:
- 25 percent research and planning content distribution across owned AJC channels.
- 50 percent promotion both onsite and offsite to ensure content hits targets
- 25 percent reporting on performance and optimizing tactics to maximize results
TASKS:
- Owns the content distribution channels
- Responsible for all content planning for both organic promotion and sponsorships
- Maintains evergreen content calendar
- Collaborates across teams to ensure that all goals are met
- Reaches out to local organizations to promote content
- Tracks the success of content distribution strategies.
- Leads content distribution during breaking news
- Grows audiences across social media, email, SMS/Push
- Researches and understands new and emerging platforms, experiments with distribution strategies
- Executes on free and paid strategies for audience growth
- Responsible for growing SEO audience through various tactics and strategies
- Educates and trains other teams/departments on the results of the strategies and tactics implemented
- Understands the strengths and weaknesses of distribution platforms and is able to adjust tactics to maximize effectiveness
- Optimizes content strategically for each channel (social, email, SMS, push notifications)
- Robust understanding of audience behavior by channel
- Is held responsible for daily, weekly and monthly visit goals
Qualifications:
- Bachelor's degree in journalism, communications, marketing, public relations, advertising, social media or related media field
- 3-5 years of experience growing audiences across social, email, etc.
- Established social media presence (either personal or professional) on various platforms. Interest particularly in Twitter, Facebook, Instagram, Pinterest, Reddit, Vine, Google+. (Candidates should supply handles for verification.)
- Experience with Site Catalyst preferred
- Basic Photoshop skills preferred
LOCAL CANDIDATES TO ATLANTA ONLY PLEASE