Description
Social Media Marketing Manager - Initial 12 Month Contract - Reading - Up to £30Kpa
Our Client, a Global Technology Company, is seeking a Social Media Marketing Manager to be based in Reading on an initial 12 month contract.
Role Purpose
The Social Media Manager is a key component within our social media strategy. This role will serve as the voice of our brands to our customers throughout our owned social channels, as well as off owned. This role is responsible for strengthening our Technical Audience relationships online through driving customer engagement to nurture new and existing customers - moving them from awareness through to leads, advocacy and retention.
Our vision is to enable scalable, and data driven marketing and sales engagement to drive and accelerate lead generation and customer acquisition, through personalised relevant content, experiences and offers to help our customers be successful.
The focus of the role is aimed at the:
1. IT Decision Making audience such as Infrastructure Specialist/Manager, IT Manager, Datacentre Manager, Systems Administrator and Desktop Managers
2. D evelopers which includes: Web, Mobile and Java
Day to day the role will work in close partnership with primarily the Cloud and Enterprise product group, marketing managers and analytics team to define and execute a strong social media programme to drive maximum impact and results.
You will also work closely with your peer social media marketing managers to share best practice, align on messaging and audiences (for example some Azure GEP content will be interesting to the Enterprise and SMB audiences and vice-versa) to amplify these across the business where relevant.
The social media manager will focus on 3 areas:
1.Social Marketing
Campaign planning and implementation - development of social media content plans, editorial schedules and content creation to meet business outcomes
2.Community Outreach/Customer Service
Social media channel management - responding to and helping our customers as well as identifying prospects/new customers to nurture
3.Management
Evaluation - analysing performance, translating data into recommendations and optimising plans, reporting on the effectiveness of campaigns to maximise results
How to be successful
To be successful, you will have proven experience in social media marketing. You will have managed social campaigns from planning to implementation to reporting and be comfortable setting SMART objectives with KPIs displaying the value of social and driving business results.
The role requires you to create and develop social media marketing plans for your community that meet the needs of the product teams as well as managing the end to end editorial schedule which includes flighting of campaigns and content scheduling.
Successful individuals will be comfortable managing a vast array of content related assets. The individual will lead the creating and publishing of content with a clear editorial calendar to manage the content and plan specific timely marketing campaigns to drive new contacts.
This role is suited for a highly motivated, creative individual with experience and a passion for connecting with current and future customers. The passion comes through how the person engages with customers on a daily basis and is comfortable developing social campaign strategies for converting fans into customers.
We are ideally looking for an individual who has technical audience experience and Cloud/Azure knowledge who can adopt the right tone of voice, leveraging this knowledge to drive impact through the social channels. The person in this role will be a key member of the Intelligent Cloud campaign team, developing and implementing the right social strategies to achieve business outcomes. They will be a team player with the confidence to take the lead and guide others on the social plans (ie: content development, creation and editing of content, business results driven).
Team/Department Mission
The UK CMO team is responsible for delivering B2C & B2B marketing programmes in the UK in order to drive key marketing goals to meet our overall business objectives and UK country requirements for our Corp.
The CMO team aspires to best-practice marketing, in pursuit of world-class status - through innovative campaigns, ground-breaking creativity, rigorous results analysis, and thorough customer insight. We are a multi-award winning team receiving ongoing recognition from the industry, with a successful track record in innovation & creativity.
The team is an active participant in the UK Marketing industry, with team members who sit on industry bodies, judge marketing awards, and speak regularly at external events. We continue to be a sponsor of the Marketing Academy, now in our fifth year, which demonstrates our commitment to developing future Marketing talent in the industry.
It is a dynamic, fun & fast environment, full of challenge for those eager to grow & learn, and significant opportunity for those who are keen to progress within our company.
Key Accountabilities, Tasks and Activities
Developing social media plans in response to Intelligent Cloud, More Personal Computing and Reinventing Productivity campaign briefs
Setting SMART social media objectives with goal setting and KPIs
Creating social content plans based for the three priority areas with the assets available (local and global) and identifying gaps for new social content
Creating social editorial calendars and schedules and owning the Social Media activity calendar for our technical audiences (planning, ideation, execution & reporting)
Publishing and posting social content
Setting up tagging and reporting on campaigns eg tracking the generation of inbound traffic to gated content and sign ups, ensuring the end to end customer journey is tracked
Customer Journey mapping to deliver the best customer journey experience
Attending key Intelligent Cloud campaign status meetings and sharing back with the business on the social media plans and progress
Working with the social blog writer to develop long form articles that ladder back up to the Intelligent Cloud content plans
Manage an active presence on social channels for technical audiences, including listening, posting & responding to our customers/users/prospects
Create micro content, as well as suggest/plan key social campaign content
Attending key industry events and leading the social planning to extend the reach & impact beyond F2F
Ongoing social listening & outreach processes (eg. identify & engage beyond our assets)
Work with the social media analyst on tracking, reporting, analysis & insight generation for Social Media (eg. what's working or not, ideas for innovation, where should we invest?)
Be an expert on Social Technology tools (eg Opal, Sprinklr, Simply Measured)
Identifying wider ecosystem (partners, influencers, industry groups) and managing as part of an outreach program
Provide ongoing competitive benchmarking, best practices and innovation ideas to team
Deliverables and KPI's examples:
Nurture new and existing customers to drive lead generation and customer acquisition
Grow the size of our "Owned" digital audiences (Fans/Followers/Opt-ins/Influencers)
Grow engagement and increase volume of conversations/dialogue with our digital audiences (Interactions & Earned Media Value)
Desired skills
Currently maintain an active presence in online space across a variety of social media platforms (Facebook/Twitter/LinkedIN/YouTube/Pinterest)
Background & knowledge of Technical audiences inc IT Professionals and Developers
Knowledge and understanding of Cloud Services and Azure
Has demonstrated high level of collaboration across multiple stakeholder groups
Understand how to create brand appropriate voice (non-corporate) which can build authentic, relevant, interactive B2B relationships in social media
Excellent oral and written communication skills
Strong analytical skills
Energetic self-starter, with bias for action and ability to adapt to changing priorities.
Experience with brand based marketing (ideally Brand Management or agency)
Commercial communication planning & execution
Preference will be given to candidates who:
Currently publish a personal blog or other form of digital content on consistent basis
Demonstrated connection with our primary audience
Experience with relevant technology & reporting tools (eg. Opal, Sprinklr, Web Trends)