Description
Sopra Steria Recruitment is working in partnership with a major public sector client in the UK. We are currently recruiting a Digital Marketing Manager to be based in London for an initial period of 4 months with possible extension.
PLEASE SEE KEY TASKS & DELIVERABLES
The need of a candidate who can deliver the following
Create and deliver world class' integrated advertising campaigns that meet business objectives and are fully measurable.
Actively participate in planning discussions with Comms Business Partners and work with them to translate complex information into clear marketing briefs.
Control financial budgets.
Ensure brand guidelines are applied/followed ans ensure Comms Partners, internal customers and stakeholders understand their importance to marketing activity.
Quickly develop a clear understanding of our major programmes particularly our digital transformation, and the role of communications to deliver them.
Promote the work of Marketing and keep comms colleagues updated with our activity.
Advise colleagues on appropriate methodologies for evaluating their comms products and ensure evaluation is built into each campaign.
Strong understanding of customer segmentation.
Deliver effective verbal and written communications when presenting work to colleagues and stakeholders, demonstrating how considered marketing solutions and choice of media channel effect change.
Work collaboratively with colleagues to deliver identified outcomes.
Work in a fast-paced environment.
Liaise and occasionally manage relationships with various advertising/media planning and buying agencies to ensure delivery of marketing/advertising campaigns. These have a variety of target audiences and use a range of media including but not exclusive to TV, radio, press, out of home, digital display, social media and partnership marketing.
Evaluate all activity - analysing outputs, identifying out-takes and establishing outcomes
Ideally looking for a marketer who has experience of delivering marketing and advertising campaigns in similar environments. Therefore, public sector experience is naturally desirable.
No strict requirement about marketing qualifications as long as they can deliver the tasks involved
Apply now to know more!