Description
Marketing Manager - Pharmaceutical; healthcare; R&D; EMEA
Maidenhead, Berkshire
Initially until the end of December 2016
Paying up to GBP 320 per day
Position Summary:
The Marketing Manager role in the EMEA region is an important role with heavy focus on strategy development and implementation and influencing of key stakeholders. Successful applicants for this role should have a strong track record of defining and deploying brand strategy, driving brand growth and extensive progressive levels of responsibility. This position reports into the Senior Marketing Manager, Baby EMEA and will be based in Maidenhead, UK.
The Marketing Manager will be responsible for leading projects designed to develop the Baby Care need state and will work with the Regional Franchise Leadership Team to develop the Baby Care need state strategy in the EMEA region. In addition, this person will contribute to the development of the regional strategic plan in line with the global strategy.
Main duties and responsibilities:
Specifically, the Marketing Manager will:
. Crystallize regional and local insight to influence global creative process and innovation to drive relevance with consumers.
. Take a leadership role in the Regional Franchise Leadership Team (RFLT), w/deep understanding & alignment to Region Strategies, Tactics & KPIs
. Maintain close partnership with Commercial Leaders and local brand teams
. Gain local insight/market intimacy with focus on key markets that represent 80% of Volume:
. Visit markets as needed, frequent calls to connect with local teams
. Responsible for strategic direction of regional brands to ensure a holistic strategy for all markets within region
. Conduit of communication between Local Market and Global
. Represent & Reinforce Global Vision & Strategy for Need States & Brands within Region
. Educate Global team on Local Market nuances, needs & competitive environment
. Work with the Regional project team to implement innovation
. Partner w/regional supply chain/Project Management to implement regional initiatives
. Lead project team for formulation development (based on global chassis, respecting regional regulations and supply chain requirements)
. Partner with the markets to identify opportunities for growth
. Work with the markets to develop defense strategies against key existing and new competitors.
In addition, the Marketing Manager will identify opportunities to accelerate growth in existing priority markets and develop entry strategies for new markets in partnership with local marketing teams. He or she will develop transferable success models across countries, transferring learnings and global best practices, in partnership with the Global Franchise Leadership Team.
Education and Experience:
. A BA degree is required.
. Master in business or marketing specialization preferred.
. Extensive progressive experience in setting a vision and executing in a similar integrated brand leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required.
. Experience marketing in a digital world, (ie, social media, E-commerce, analytics, on-line) is required.
. Experience working in a global organization and collaborating with regional groups is preferred.
. Demonstrated track record of leadership is required
. Experience leading in a Matrix environment and cross functional teams is required.
. Experience in successful partnership with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required.
. Demonstrated financial acumen in making effective business decisions is required.
. Experience in providing marketing thought leadership?taking consumer insight and using it to drive thinking and good decisions, is required.
. Demonstrated skill in executing and delivering brand leadership in a similar integrated brand leadership role is required
. Proven record in project management (preferably at global/regional level) is required.
*Due to high volumes of applications, we cannot always come back to every candidate*