Description
A leading Derivative Exchange, is currently in the market for a senior Marketing Consultant, to join their global marketing team, who run all marketing execution and creative excellence. This person will be responsible for supporting the project plans for segment and product marketing deliverable that have been prioritized by marketing segment or product leads.
RESPONSIBILITIES
Deliver customer and business line tactics and customer communications as part of Real Time and targeted marketing efforts in alignment with strategic business plans, including working with the creative, web, marketing automation/email marketing and events teams on:
- Execution of targeted marketing campaigns
- Time sensitive product communications tailored to specific customer segments
- Product positioning/awareness campaigns to specific customer segment/s
- Online marketing such as, webinars, podcasts, etc. - delivering logistics, planning, development/execution of invitations and follow up
- Exemplify a positive approach and drive an open dialogue with internal business stakeholders and creative resources to suggest, explore and deliver leading campaigns and marketing tactics
- Foster best of class creative work
- Implement and champion best practices for execution, collaboration and internal communication
- experience with Salesforce.com or Marketo super user including campaign and sub-campaign creation, report creation and analysis
- Drive effective resource management through concise and standardised communication of project pipeline and status
EXPERIENCE
- 3 years experience in integrated marketing and project management
- Degree in marketing or related field
- Agency experience preferred, along with Financial services experience being a plus
- Proven ability to manage projects, meet strict deadlines, analyse metrics and communicate status effectively
- Impeccable written and oral communication skills with the ability to effectively engage a range of stakeholders from peers to senior leaders to creative designers
- Demonstrated creative problem solving and decision making skills
- Proficient in MS Word, MS PowerPoint and MS Excel (eg pivot tables, charts, advanced formulas, etc.)
- Knowledgeable in CRM and Marketing Automation systems, with preference to Salesforce.com and Marketo