Description
I am currently recruiting for a new SEO Specialist to join my client's global organisation, an exciting time to join their digital team, this role is working directly under the digital marketing leader, taking the lead on the optimisation projects across our multiple business groups and supporting the technical SEO for our WE countries.
You will have had over three years of hands on SEO and optimisation experience, predominantly from a B2B background, where you have worked across multiple platforms and brands. Ideal candidates will have had E-commerce experience, Internet marketing, and above all technical SEO.
Roles and responsibilities:
*Demonstrate a clear understanding of the major factors that influence search engine rankings and a desire to learn more.
*Strong understanding of SEO tools and website analytics packages.
*Work with divisional marketers to build keyword strategy, research and recommendations.
*Work with copywriters to develop quality (optimised) on-page content and layout recommendations using A/B and MVT testing to improve conversion rates.
*Have a thorough understanding of Meta data and good understanding of HTML and page structure.
*Understanding of internal and natural inbound link building in order to define and manage link development projects.
*Adhere to best practice organic search optimisation at all times.
*Working closely with business group Digital Marketing Leaders to manage multiple SEO activities including website audits, SEO performance reporting and competitive analysis.
*Conduct regular reviews with divisional marketers to ensure SEO is fully integrated into their marketing objectives.
*Proactively identify SEO opportunities
*Work with the Western European SEO strategy lead to troubleshoot page ranking challenges.
*Demonstrate consistent focus on KPI's and ROI from SEO projects.
*PPC, including campaign performance and budget monitoring, keyword performance and conversion reporting.
Requirements
*Degree or equivalent preferred.
*Experienced with MS Office - Excel, Word and PowerPoint
*Experienced with SEO SaaS Tools, Keyword Tools, Website Crawling Tools, Google Analytics, WebTrends, GTM/Tealium