Description
Title: Marketing Communications Manager - WA
Location: Bothell, WA
Rate: $30.00/hr on w2 without benefits
Duration: 4 Months with the possibility of extension
Job Description:
- The Professional Marcom department is responsible for creating global campaign and program support assets utilized by the Commercial Organization, including a wide range of print and digital assets.
- Serves as project lead on professional communications projects targeting dental professionals, in cooperation with the upstream marketing lead, and other cross-functional business partners.
- Develops world-class toolkits and sales collateral and trade support based on in-depth knowledge of professional environment, customer needs and country/market needs. May develop digital materials, including assets for professional online deployment, and website content.
- Manages Professional trial/recommendation journey, achieving awareness and preference with dental and healthcare professionals.
Key areas of Responsibility:
- Brings innovation to development of professional materials.
- Manages the creative agency and budget.
- Works directly with Professional Marketing Managers in markets to understand professional communications and trade requirements. Together with the consumer campaign managers, ensures integration between Professional and consumer communications materials.
- Partner with claims, legal and regulatory teams to ensure compliance within marketing materials
- Works closely with markets to ensure timely delivery of quality materials
Requirements:
- Min. 5 years of Marcom experience, some international preferred
- Agency or client side communications experience required
- Experience in dental or medical marketing and campaign development preferred
- Experience with cross-channel marketing
- Able to write and execute marketing briefs