Description
Banking Experience Essential.
Overseeing the Campaign management of the end to end Strategic/Regulatory Customer Communications Plan.
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You'll be planning, developing, scoping, implementing and managing great direct mail, statement or email campaigns for the IMCC Team. Incorporating the above skills you will also be supporting Projects as part of strategic development or for tactical implementation.
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You'll turn our strategic business objectives into customer focused campaigns.
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You'll also work hard at building strong working relationships with key people - both inside and outside of Barclays both onshore and offshore.
70% of your time will be spent developing and managing your campaigns, things like:
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Work with the Business on the scoping and design of Strategic and Regulatory Mailing Designs.
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Implement/oversee Implementation of the Operational communication plan to high quality and in a cost efficient way, making sure all campaigns are delivered on time, to budget and achieve the business objectives.
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Understanding the commercial impact of your campaign and using learning to drive future activity.
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Understanding the impact of the copy content your communications have on our customers and any reputational risk and customer complaints that may arise from this.
10% of your time will be spent on Campaign Governance, things like:
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Imputing and gaining stakeholder sign off (of which you may be a stakeholder), through our online Campaign Management system (APRIMO), making sure you follow the Rigour and Governance that sits behind the day to day management of all campaigns.
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Always looking to improve your communications through Post Implementation Reviews (PIRs) and customer feedback., applying what you've learnt to future activity.
10% of your time will be spent building and looking after relationships, things like:
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Developing relationships with key people across IMCC and in the different areas of the bank. This helps make sure we're focused on our customers and campaigns that meet our business needs.
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Working closely with agencies to deliver the best communications we can and making sure they're always building their knowledge of our customers.
10% of your time will be spent working as team.
Things like:
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Contributing to making our team the best it can be.
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Working with people across the business to integrate our communications plans and key messages
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Making sure we keep our costs down and keep control of our money