Description
I am looking to hire a Information Officer for one of my Public Sector Client. Please read the below job Specification.
Key tasks and deliverables:
- Provide campaign support to the Senior Marketing Manager in the day to day planning and delivery of marketing campaigns.
- Identify and build effective contacts with key journalists and social influencers that have reach and impact with campaign target audiences.
- Proactively develop content ideas to secure both long and short lead media coverage, working with the Department's creative agency and in-house content team to deliver these ideas.
- Recruit and brief campaign case studies; write press releases, social media posts and briefings.
- Manage the PR budget, following the Department's financial processes and driving value for money.
- Exercise strong news judgment and provide robust and considered media handling advice, identify and mitigate potential risks.
- Work closely with colleagues on campaign brand partnership activity ensuring that any PR opportunities are exploited.
- Develop good working relationships with external stakeholders and with colleagues in marketing, press office, policy and with Ministers.
- Monitor and evaluate media coverage to analyse effectiveness and inform future activity.
- Provide professional communications advice to Ministers and senior policy and communication colleagues.
- If required, participate in the press office out-of-hours duty rota.
Experience Required
- Background in PR, journalism or marketing
- Led and managed integrated proactive campaigns using both a low cost and paid approach
- Devised creative and strategic communication plans to support campaign delivery using audience insight to inform tactics and channels
- Managed communications agencies
- Developed content for distribution via a range of social media channels
- Good written and verbal communication skills
- Good news sense and highly effective at spotting and implementing proactive opportunities
- Excellent organisational skills to manage self and agencies to meet deadlines
- Good understanding of how to apply different evaluation methods to campaigns
- Strong understanding of how to integrate on and off line campaigns.