Product Manager - Warner Bros

London  ‐ Onsite
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Description

I am currently seeking an interim Product Manager - TV and Family Entertainment to work within our Home Entertainment Marketing UK and Ireland department based in Warner Bros.

The WBUK Marketing department constantly strives to create and maintain a best in class marketing function with an emphasis on lifetime value of WB content.

All leadership roles within the team are tasked with driving improved cross-divisional understanding, collaboration and expertise and in delivering an integrated approach to marketing content across windows.

This is a commercial marketing role where the primary objective is to manage and implement product release plans for Warner Bros.(WB) TV and Family Entertainment content into the Home Entertainment physical and digital retail market.

Working across a diverse product portfolio of TV and Family Entertainment product, the role requires excellent communication, planning skills and the creation and implementation of creative marketing strategies across all platforms.

Key Responsibilities:-

  • Achieve Home Entertainment product financial budgetary goals set by Marketing Managers, focusing specifically on operating contribution.
  • Create and implement marketing plans for WBTV and Family Entertainment new release and catalogue content on physical and digital Home Entertainment formats. Plans will include: product launch strategies (inc. date, price and sales forecast), consumer advertising, retail display, packaging for physical goods, social media, cross platform communications.
  • Work closely with the WB sales team to influence and optimise representation within traditional retailer sectors and actively drive new business channel opportunities.
  • Work collaboratively with colleagues within Warner Bros. Film Catalogue team and HBO TV Marketing to drive integrated displays across a base of retail outlets, made up of Physical, On-line and Digital stores.
  • P&L Management Plan and co-ordinate the budgeting, development of, and approval process for, all creative, media and promotional activity ensuring timely

Relevant Previous Work Experience:-

  • Creation and delivery of product marketing launch plans
  • P&L and budgetary management in a commercial retail sector.
  • Management of franchise life cycle plans
  • Experience in the Home Entertainment business or other retail packaged goods is essential
Start date
n.a
Duration
6-9 months
From
Resource Solutions - Warner Bros
Published at
20.09.2016
Project ID:
1205756
Contract type
Freelance
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