Marketing Communication/Ad & Promo specialist

Wisconsin  ‐ Onsite
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Description

Job Title: Marketing Communication/Ad & Promo specialist

Location: Waukesha, WI

Duration: 6 months (Possibility for Extension)

Job Description

Role Summary/Purpose

  • Responsible for working closely with marketing to develop, drive Ad and Promotion strategies for global and/or region marketingprograms leveraging advertising, exhibits, collateral/sales tools production and digital communications platforms. Coordinate with Experts and Shared Services to deliver on marketing objectives by developing & executing programs.

Key responsibilities include (but are not limited to):

  • Coordinate strategic Ad & Promo plans supporting global Education service business.
  • Identifying proper Expert and Shared Service resources to leverage
  • Providing Expert and/or Shared Services teams with access to needed content
  • Acting as gatekeeper-determining when Market Services/Shared Service materials are ready for review
  • Ensuring compliance of all Ad & Promo materials
  • Evaluating programs and reporting program performance to marketing
  • Sharing lessons learned across the team using established global processes
  • Working with marketing leaders to establish and manage S2 Ad & Promo Budget
  • Evaluating processes and strategies continually to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force
  • Liaise with Communications team globally (PR & Org Comm)
  • Ensuring adherence to corporate branding and guidelines into A&P programs
  • Integrating corporate directives and initiatives into A&P programs
  • Ensuring consistency of approach and integration of best practices to help meet marketing objectives globally
  • Working with marketing and/or A&P colleagues to assist in the execution of cross business/functional initiatives
  • Direct the creation, design, content, and production of collateral and promotional materials.
  • Manage multiple marketing projects on an ongoing basis, interfacing with vendors, clientemployees, and other contract employees.
  • Design and Execute surveys to collect Voice of Customer data
  • Handle the distribution and fulfillment of marketing communications projects
  • Leveraging new channels or techniques and identifying unique, attention getting strategies to meet objectives
  • Creating a knowledge database to develop repository of key learnings

Desired Characteristics

Preferred Qualifications:

  • MBA or Master's degree in Marketing
  • 5+ year experience in marketing, advertising or a related field
  • 3 years in Healthcare field - knowledge of education would be added advantage
  • Communications/campaign project management
  • Inclusive leadership style
  • Basic marketing skills
  • Healthcare product/industry acumen
  • In-depth knowledge of product offerings and commercial processes
  • Innovation - develop new ideas through collaboration and execute on creative ideas
Start date
n.a
From
Software Specialists
Published at
04.11.2016
Project ID:
1232596
Contract type
Freelance
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