Description
Our client, a Central Government body, is looking for an Interim Senior Healthcare Marketing Specialist to provide strategic marketing communications advice on how marketing can help them to increase the supply international clients, developing compelling sector marketing propositions and identifying how marketing communications can support their business objectives.
The ideal candidate with either come from the NHS or the Pharmaceutical industry and work 3-4 days per week.
Key Responsibilities:
* Taking responsibility for the client as the point-person for their relationship with the marketing communications directorate
* Providing clear, professional marketing communications advice to client sectors
* Developing tailored propositions and a healthcare-specific marketing and communications plan that supports sector-business planning and connects with market-led plans - ensuring direct support for High Value Campaigns that are at the core of the business
* Leading a virtual team across Marcomms to agree and deliver the Marcomms plan - including PR, digital, events, internal and external comms and the core campaigns function
* Leading the production of appropriate content, collateral and business development products for each step of the customer journey - ensuring the material is kept up to date and available globally
* Ensuring core script and message house is maintained and ready for deployment
* Ensure that the client's external communication channels are deployed effectively to communicate with stakeholders