Description
Main Responsibilities:
- Develop global media strategies across multiple channels (digital, TV, etc...) for regional leads to implement strategy on a local level for brand and product campaign;
- Ensure consistency and provide a global professional media policy guidance, ensure global media policy harmonization and in the direction of landing;
- Global and regional media budget management, ensure maximum use of budget efficiency;
- Develop sound relationship and negotiate global deals with media partners to create cost and resource efficiencies. Evaluate various media publishers and maximize media efficiency and added values.
- Establish operation mechanism between HQ and local markets; ensure smooth process on media management and projects.
- Drive the innovative media ideas and tailor made creative executions for each campaign.
- Output regularly competitors, media landscape, media trend, consumer behaviour reports;
- Manage global media Agency. Set corporate guidelines on planning process, KPI setting, working timeline and quality control in media recommendation and execution delivery. Develop agency service evaluation to monitor agency service delivery to meet with team expectation
- Make regular market visit, establish close relationship with local media team.
Requirements:
- More than 5 years of experience in media or marketing communication. Experience in multinational companies and media agencies is preferred.
- Previous experience of working across a broad range of media including TV, Radio, Print, Outdoor and Events.
- Knowledge and understanding of media optimization approach and media effect on all marketing channel.
- Strong strategic thinking with a proven record of strategy generation.
- Process improvement driven and willingness to share ideas and recommendation.
- Outstanding English language skills. Other languages will be beneficial
- This is a fast paced environment where flexibility of task is critical and a self starter attitude. The description is indicative and can evolve.
The JM Group is operating and advertising as an Employment Agency for permanent positions and as an Employment Business for interim/contract/temporary positions. The JM Group is an Equal Opportunities employer and we encourage applicants from all backgrounds.