Description
German Speaking Content Manager (SEO, CMS, eCommerce) - London - 12 Months
German Speaking Content Manager (SEO, CMS, eCommerce) required to join an international global online travel company based in London on a 12 month contract.
Responsibilities:
- Contacting and coordinating the client's bloggers/freelancers for their content hubs
- Ordering content from text agencies
- Expanding the network (including attendance at relevant blogger events etc.)
- Enhancing and implementing our blog and Globetrotter strategy
- Editorial responsibility of content hub entries as well as editorial writing (including interviews with experts).
- Researching new topics and updating the content calendar
- Sourcing images (iStock, EDAM etc.)
- Cooperation with Social Media, Merchandising and PR in order to push relevant contributions
- Doing outreach for our content management campaigns
- Setting up new features and templates within both platforms
- Work with developers to improve and develop the content hubs
- Set up of reports (KPIs) on a regular basis (Google Analytics, Omniture, SEOClarity); analyse, monitor and report outcome on projects and identify new opportunities and strategies in the market
- Reporting about the spends for bloggers/freelancers and other content production
- Management of bloggers/freelancers via Lystable (contracts, onboarding process, invoicing)
- Competitor analysis and opportunity research
- Participation in UAT testings
- Optimise articles from a SEO perspective
Key Skills
- German speaker (native/very fluent)
- Research skills (SEO/SEOClarity)
- CMS Systems
- Prolific writing skills with journalistic or editorial experience (also PR) and a knowledge of various writing styles, such as blog writing, composing texts for the company website, journalistic writing etc
- Strong communication skills
- WordPress
- GA
- Omniture
- Sound business acumen
If this role is of interest to you, please apply at the first instance.