German Speaking Content Manager (SEO, CMS)

London  ‐ Onsite
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Description

German Speaking Content Manager (SEO, CMS, eCommerce) - London - 12 Months

German Speaking Content Manager (SEO, CMS, eCommerce) required to join an international global online travel company based in London on a 12 month contract.

Responsibilities:

  • Contacting and coordinating the client's bloggers/freelancers for their content hubs
  • Ordering content from text agencies
  • Expanding the network (including attendance at relevant blogger events etc.)
  • Enhancing and implementing our blog and Globetrotter strategy
  • Editorial responsibility of content hub entries as well as editorial writing (including interviews with experts).
  • Researching new topics and updating the content calendar
  • Sourcing images (iStock, EDAM etc.)
  • Cooperation with Social Media, Merchandising and PR in order to push relevant contributions
  • Doing outreach for our content management campaigns
  • Setting up new features and templates within both platforms
  • Work with developers to improve and develop the content hubs
  • Set up of reports (KPIs) on a regular basis (Google Analytics, Omniture, SEOClarity); analyse, monitor and report outcome on projects and identify new opportunities and strategies in the market
  • Reporting about the spends for bloggers/freelancers and other content production
  • Management of bloggers/freelancers via Lystable (contracts, onboarding process, invoicing)
  • Competitor analysis and opportunity research
  • Participation in UAT testings
  • Optimise articles from a SEO perspective

Key Skills

  • German speaker (native/very fluent)
  • Research skills (SEO/SEOClarity)
  • CMS Systems
  • Prolific writing skills with journalistic or editorial experience (also PR) and a knowledge of various writing styles, such as blog writing, composing texts for the company website, journalistic writing etc
  • Strong communication skills
  • WordPress
  • GA
  • Omniture
  • Sound business acumen

If this role is of interest to you, please apply at the first instance.

Start date
ASAP
Duration
12 months
From
Experis IT
Published at
29.06.2017
Project ID:
1370060
Contract type
Freelance
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