Description
Digital Marketing Manager/London, Leeds, Sheffield/6 months Contract/£250 to 300 (Per Day)
General Responsibilities
Has ownership for and drives delivery of specific work priorities (eg by channel or audience), and helps shape strategy. Works collaboratively across peer group within and beyond immediate team to deliver work plan and build capability.
- Designs and implements marketing and PR plans which use a range of channels, including stakeholders, press, digital and social media, to deliver effective and innovative communications to multiple audiences
- Provides strategic communications colleagues across Digital Group
- Builds strong alliances with partners across and beyond DWP (including Internal Comms, HR and other tech organisations' social media teams) to create joined-up strategies and delivery plans
- Applies strong campaign management principles and quality control across work, using the GCS OASIS model, including:
- objective-setting: defining how internal and external comms support Digital goals
- insight: building comms on a clear understanding of audience characteristics, barriers and motivations
- strategy: developing insight-driven and imaginative channel plans, messages and creative approaches which reach and resonate with a range of internal and external audiences, securing necessary approvals, managing risk, and ensuring consistency with wider business strategy
- implementation: translating the strategy into an actionable plan
- evaluation: using dashboards and other tools to measure, understand and act on
- Manage plans proactively to deliver projects (often delivered concurrently) on time and to budget
- Develop the capability of self and team to build an innovative and multi-skilled function
- Provide strong and supportive line management
- Build strong working relationships with colleagues in partner' Digital functions, providing tailored expert support and constructive challenge, and building capability
Please note that the client has determined that the off-payroll working rules will not apply to this assignment
Essential Skills
- Accomplished comms and/or marketing skills and experience, with significant evidence of successful multi-channel delivery in a low-cost comms environment
- Proven ability to create and commission best-in-class content, applying design principles, quality control and ensuring appropriate approvals.
- Excellent evidence of strong written and verbal communications
- Excellent collaborative skills, with proven ability to build strong relationships with internal and external partners (resulting in third-party advocacy, brand association or co-delivery of communications)
- Evidence of creativity and ability to develop innovative or imaginative approaches to communications
- Evidence of successful team and project management skills, with the ability to manage and deliver multiple projects simultaneously
DesirableA strong understanding of and interest in digital technology and agile methodology
Accreditation & Qualifications
Professional qualification desirable (eg CIM, CIPR, IoIC, IDM, DMI etc)
SFIA 6:
Digital Marketing level 4
Consultancy level 5
Technical Specialism level 4
The Client
The Department for Work and Pensions (DWP) is responsible for welfare, pensions and child maintenance policy. As the UK's biggest public service department it administers the State Pension and a range of working age, disability and ill health benefits to over 22 million claimants and customers.
DWP is a ministerial department, supported by 13 agencies and public bodies.
If you match these requirements, please apply in the normal way. Elevate will send you an email, please open, click and action that email and your application will be visible to the hiring organisation directly.