Description
Marketing Executive (Social Media)
Location: London
Duration: 6 months with scope to extend
My Client is looking for an experienced Content Marketing Manager with a strong social media background to join the team in London for an initial 6 month project.
Core responsibilities:
You'll be:
Managing the operations of running a global business blog and creating plans for engaging future content in a busy environment often to tight deadlines.
Ensure global and regional marketing priorities are reflected in online content.
Managing our partner content agency and refining the on-going social content publishing process
Improve the marketing and raise the visibility of the blog by increasing the number of readers, with an eye on on-site engagement and conversion to call-to-actions.
Support global and regional marketing campaigns as a creative content thinker and implementation partner, then create and lead social content strategies to attain social ROI.
Manage and ensure a consistent approach of our social listening strategy across F&R and respective teams, using our social media monitoring tools,
Partner with global corporate content and proposition marketing teams for strategy, governance, standards and uncover best practices
Work with our internal site development agency (GCS/Global Creative Services) to deliver our next phases of features and functionalities for the Financial & Risk blog
Continually seeking new points of content marketing innovation while disseminating knowledge of social media content industry, process, best practices and capabilities from B2B/Financial Services/Technology sectors
Experience in using and managing the process of content management platforms technology such as Contently, Percolate or Kapost will be very advantageous
Essential Skills:
At least 3 years or more experience in B2B social media content marketing or digital marketing (client or agency) for the professional services/technology or institutional financial services industry, you'll also have general knowledge of the full digital marketing mix, including search engine optimisation, mobile, UX/UI.
Essential to have strategic and hands-on experience with Wordpress and Google Analytics
Advantageous if you can demonstrate hands-on experience with marketing clouds (eg Adobe, Eloqua or Salesforce Marketing Cloud), content management systems (eg Contently or Percolate or Kapost), social monitoring and listening tools (eg Adobe Social, Crimson Hexagon)
Knowledge of current trends of best-practice social media content marketing in and outside of our industry
Patience and ability to share and impart social content best practices to marketing and sales colleagues
Exceptional project management, highly organised with great prioritisation skills
Confidence in working with multiple stakeholders across multiple teams in a highly matrixed international organisation
Ability to multitask and deliver on tight time lines whilst keeping the overall vision in mind.
Exceptional communication and influencing skills
Team player (we seriously mean this!), highly collaborative with a global business mindset
If you believe you are suitable for this role please send in your CV