Description
Senior Public Relations Consultant/London/12 Months Contract/500 to 625 GBP (Per Day)
Purpose
To define and lead the organisations media relations strategy and promote its investment business and overall proposition in the external market.
Understand the organisations corporate ambitions in the DB, DC and retail markets and position the business as a leader as the industry evolves, particularly in the direct to consumer market.
Work closely with senior management and other internal stakeholders to articulate our long-term vision and advise and develop corporate and investment messages to support business objectives.
Act as a trusted advisor to senior management on PR related issues.
Principal accountabilities
Knowledge and skills for the role
Qualifications
Technical/Professional Qualifications
BA/BS in English, Economics, Finance or Marketing.
Experience
At least 7 years' experience in a PR/media relations role with an asset management company, or an agency serving the investment industry
Experience of managing media strategies for a high-profile or reputation-focused organisation
Specialist knowledge/skills
Strong relationships with key national and trade media contacts (including UK personal finance press)
Detailed knowledge and understanding of managing PR planning and process approaches to building a more confident and media-friendly business environment. Aligning the PR approach with that of the marketing and media planning team, building confidence in the articulation of the media strategy focused on insight, newsflow and long term investment management themes.
Demonstrate the value of clearly defined UK media relations, including ability to handle highly sensitive issues with journalists
Exceptional writing and editing skills and ability to develop messages for a variety of audiences
Competence/Characteristics
- Ability to work closely with CEO and other senior executives to help develop and deliver strategic PR plans aligned with business priorities.
-Act as a trusted advisor to senior management on PR related issues.
- Forge strong connections and relationships across various parts of the group to ensure L&G and other stakeholders are informed about our media plans and to coordinate responses and plans where necessary.
- Shaping and promoting a comprehensive external communications/PR strategy to influence reputational, regulatory and brand positioning.
- Ability to take ownership of and liaise and work effectively across Marketing and Distribution to deliver against agreed PR plans and strategies.
- Strong written and verbal skills.
- Ability to meet tight deadlines and react to last minute requests often with no prior warning.
- Ability to work with a range of stakeholders across the business at different levels, to develop and execute plans - often having to resolve conflicts between various groups of stakeholders.
- Acting as a member of the wider Communications and Marketing function - being an ambassador for the work we do, and a role model for our culture and values.
If you match these requirements, please apply in the normal way. Elevate will send you an email, please open, click and action that email and your application will be visible to the hiring organisation directly.