Description
Medical Copywriter
6 months
£450p/d
London
Essential Functions:
- Develop high quality content for interactive media within branding standards
- Ensure adherence to compliance and regulatory issues
- Collaborate with team to ensure quality and timeliness of material
- Research, write, and revise content to be used in communications assets including Web sites, online advertising, e-mails, social media, promotional materials, brochures, and interactive content
- Must be able to work on multiple assignments over a given time period of time
- Support Account Manager in brief writing and data collection
- Interact with Creative Director or Associate Creative Director
- Works with IA and Designers to integrate copy/navigation/design into effective Web sites
- Responsible for creation of core message development related to key marketing campaigns (ie. Theme, Value Proposition, Core Content elements)
- Must be capable of meeting deadlines.
- Must be capable of working both independently and in a team environment
- Involved in concept and idea generation in collaboration with design teams
- Provide accurate and thorough reference information for written materials per AMA guidelines
- Produce scripts in concert with in-house editors and proofreaders that meet or exceed client standards
- Provide guidance, approval, and life cycle management of content and message across all assets related to key marketing campaigns and communication assets
MINIMUM Requirements:
- Experience with principles of interactive information architecture and navigation along with working knowledge of Web/interactive design and graphic tools and processes
- Must have recent experience in marketing (preferably in the healthcare or pharmaceutical space), and creative copywriting skills
- Demonstrated experience developing concepts and brainstorming independently or as part of a team
- Must possess journalistic and interviewing skills
- Proven ability to write for healthcare professionals and healthcare consumers
- Digital and pharmaceutical content aptitude required
- Must be self-motivated and an analytical problem solver
- Must have excellent organizational, documentation, and communication skills as well as strong attention to detail
- The ability to work in a team environment and independently
MINIMUM Education and Experience:
- BA/BS in English, journalism, communications or a related field required
- 4+ years in an advertising or marketing agency, (preferably traditional and digital) and proven ability to write in interactive/digital is mandatory
- knowledge of pharmaceutical healthcare marketing is a must and advanced editing skills are preferred
- Exceptional writing skills and attention to detail
- Experience writing to both HCP and DTC audiences (preferably both) is a must
- Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
- Ability to work on multiple projects simultaneously and effectively juggle different writing demands