Digital Solution Expert (m/f)

Description

• Building, maintaining and measuring the multi-channel / digital experience to support expansion and growth in line with EUCAN ambition and road map
• Advice on and drive the implementation of digital and other customer facing channels; required processes, policies and tools to help establish and enable Takeda’s digital experience
• Ensure best in class customer experience across all its channels
• Build and enhance digital engagement capabilities across EUCAN in close collaboration with other internal stakeholders
• Develop a set of digital experience principles wherein separate and distinct digital projects can operate
• Plan, develop and execute digital programs and campaigns, including online advertising, web site strategy and design, social media, and mobile
• Lead ongoing management of digital touch points such as HCPs portal, microsite, email, social networking landing pages, and mobile
• Manage digital agency relationships, day-to-day production of digital deliverables, as well as digital program budgets and schedules
• Own and maintain digital experience insights, analytics, metrics, and campaign reporting

• Expertise on Digital Platforms management (incl. CRM, Business Intelligence tools)
• Know-how of how to develop a Customer 360 approach (profiling and segmentation)
• Know-how of how to optimize orchestration of Customer engagement channels
• Differentiation of channel strategy according to customer needs & preferences
• Tailored engagement flows and embedded marketing automation
• Understanding of marketing techniques
• Deep customer understanding and marketing approach
• Closed loop analytics in marketing & sales
• Proficiency in graphics, web advertising, social media and web development
• Familiarity with a wide range of field practices, concepts, and procedures
• In-depth knowledge of SEO and AdWords programs