Description
* Senior Digital Marketing Executive - Insurance - 6 Month Contract*
Senior Digital Marketing Executive
6 Month Initial contract
£275pwd - £350pwd
London
We currently have an exciting opportunity for an experienced Digital Marketing Executive to join a large insurance client of ours, supporting the delivery of their new website.
Our client is completely redesigning their group website, and they need to build the Personal Investing section of the website. Personal Investing is using this opportunity to overhaul their online proposition with new user journeys, content and tone of voice in preparation of our growth ambitions in 2018. This role would be to liaise with members of the group web team, D2C marketing team, and compliance and Product departments to establish the content that is required, build the pages and to get approval as per the approval process.
Key Accountabilities
- Use of the group CMS system to construct responsive design pages.
- Work with graphic designers to create or identify appropriate images as required
- Re-purpose existing content in the new tone of voice and create new content as required.
- Document the substantiation of factual content.
- Manage content through the LGIM approval process, liaising with product specialists, advertising standards and compliance.
- Work with our digital agency to ensure the optimisation of the pages for SEO, such as metadata and interlinking.
- Mapping of the site structure to optimise the user journeys with the support of our conversion rate optimisation specialist.
- Support the creation of the website toolkit to ensure design consistency is maintained across multiple users.
Essential Skills & Experience
- Experience of website building through CMS, preferably in a regulated business.
- Experience of writing content for a consumer audience, in particular for a complicated service/product.
- Experience of working on digital projects with multiple stakeholders in a large organisation.
- Understanding of on-site SEO.
Personal characteristics
- A self-starter with good communication skills.
- Creativity balanced with a strong attention to detail.
- Confidence to influence stakeholders.
- Strong organisational skills.
- A passion for technology and digital