Description
Content Designer
Content Designer - (User Centred/Content Strategy/Digital)
- Substantial experience of designing both transactional and flat web content
- Designing usable and accessible content which is accurate, timely, high quality and conforms to style
- Designing content that both informs and inspires
- Writing snappy and engaging social media and mobile marketing communications to tight deadlines
- Working in a multidisciplinary team in an agile development environment, and therefore at ease with rapidly changing deadlines, workloads and goals
- Producing digital content that is accurate, timely, relevant, easy to understand, search engine optimised and written to style
- User-centred design practices for public facing and internal services and applications
- Understanding user needs by analysing user research findings and analytics data. Confident in writing actionable content to meet those needs
- Problem-solving skills to help the team solve design problems and challenge assumptions
- Understanding how a digital should address the needs of all possible users so that no one is excluded, with particular reference to accessibility and assisted digital
- Convincing people that user needs should guide how information is presented
- Explaining decisions to stakeholders who don't understand web usability or user-centred design
- Developing effective content strategies based on the end-to-end customer journey
- Creating content that increases conversions
- Designing personalised content
- Optimising content for search engines (SEO)
- Understanding of marketing automation
- Challenging assumptions which could result in a poor user experience
For further information contact Sophie
Kind regards,
Sophie