Technical Search Engine Optimisation SEO Analyst

London  ‐ Onsite
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Description

One of the UK's leading retail institutions is looking for a Search Engine Optimisation Analyst to join their SEO team based in a split between home working and their Central London Head Office. Our client is one of the UK's leading independent retailers who provide a wealth of services across both finance, travel and postal services, who have played a pivotal role in leading the country through the pandemic.

Boasting a split working location and great worklife balance, our client is looking for a Technical SEO Analyst with a high level of SEO web development and web analytics experience; to work on their, enterprise pubic website. The role will involve monitoring of technical SEO site health and the execution of technical SEO initiatives; such as implementation of core web vital improvements and accelerated mobile pages. This is a key role in the SEO team, and best suited to someone passionate about technical SEO and extracting Search Engine Optimisation analytical insights.

In this role, you'll find yourself working closely with the in-house developers and play an important part in developing the visibility for our clients site.

Principal accountabilities

  • Monitoring Technical SEO performance - Running routine site crawls & audits
  • Regular log file analysis - Using Botify to monitor log file data and give actionable insights
  • Monitor possible impact of Google algorithm updates - Flag any increase or decrease in visibility ie during the roll out of the Google UX page experience update and core updates.
  • Support the development team on implementation of technical SEO improvements and new SEO initiatives, for example; explain the process to implement site speed/core web vital improvements.
  • Flag any increase or decrease in visibility ie during the roll out of the Google UX page experience update.
  • Review and assess mark up/source code structure to check for correct or incorrect implementation
  • Project management & technical SEO roadmap experience using solutions such as Trello, Monday or Jira
  • Extract SEO data/insights & create reporting for insights for example reporting on keyword/traffic opportunities for new product area.
  • Manage the day to day actions on product SEO initiatives - creating audit/analysis decks, briefs, and liaising with the CMS team.
  • Monitor and analyse organic search performance data, raise technical issues, opportunities and competitor insights.
  • Own high-quality documentation with clear technical recommendations for the improvement of SEO

Essential skills

  • Experience of technical SEO for large complicated or enterprise sites
  • In depth knowledge of using SEO tools: Botify, Google Search Console, Screaming Frog, Botify, Deepcrawl, Ahrefs and Semrush
  • Strong log file data analysis experience using Botify ideally
  • Experience of reading/assessing correct implementation of code structure such as HTML/Javascript/JSON/schema mark up etc
  • Advanced Excel and Google Sheet skills including ie Vlookups, pivots, countif, iferror, len, or/and
  • Strong analytical skills using Adobe, Adobe report builder, Google Analytics, and Google Data Studio (Power BI is desirable)
  • Extracting data with API features
  • Extract SEO insights & create reporting for insights

Intelligent Resource is committed to barrier-free and inclusive recruitment. We are a Disability Confident recruiter, and a RIDI 100 and Business Disability Forum partner organisation.

Should you choose to contact Intelligent Resource regarding this role or apply for it, all personal data you submit to us will be processed in accordance with our Privacy Notice which you can find on our website.

Start date
ASAP
Duration
6 months
From
Intelligent Resource
Published at
16.06.2021
Project ID:
2137094
Contract type
Freelance
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