Demand Marketing Manager

Job type:
on-site
Start date:
ASAP
Duration:
12 months
From:
J & C Associates Ltd
Location:
London
Published at:
06/19/2021
Country:
flag_no United Kingdom
Project ID:
2138885

Warning
This project has been archived and is not accepting more applications.
Browse open projects on our job board.

We are Global IT Recruitment specialist that provides support to the clients across UK and Europe. We have an excellent job opportunity for you.

Job Title: Demand Marketing Manager

Location: Remote/London

Duration: 12 Months Contract initially

Responsibilities:

  • Run regional websites, including chatbot performance, CMS updates and lead generation.
  • Key marketing representative for web migration project that will need strong understanding of lead flow and prospect journey impacts.
  • Work with SEO agency to further optimise web performance.
  • Lead EMEA content process including working with US teams on prioritisation, communication and translation of new content.
  • Supervise content localisation process and budget to meet web, campaign and field content requirements.
  • Identify, test and drive enhancements to email, nurture and other lead acceleration programmes to improve conversion, accelerate leads, create opportunities and measure results.
  • Develop and maintain reporting and analysis of full-funnel performance metrics for website and other digital channels.
  • Collaborate with other demand generation teams to support larger campaigns and events.

Must-Have Experience/Skills/Attributes:

  • Minimum 5 years demand generation marketing experience with consistent track record of results.
  • Solid understanding of the marketing funnel, websites and varied marketing mix.
  • Experience crafting successful digital marketing campaigns.
  • Excellent project management skills, including managing multiple stakeholders, budgets, programmes and priorities.
  • Comfortable working with Excel, budgets and analytics.
  • Excellent verbal and written skills.
  • Exceptional organisational skills, multi-tasking capabilities and detail oriented.

Desired Experience/Skills/Attributes:

  • 3+ years' experience in B2B technology.
  • Proven success building B2B marketing funnels, scaling profitable demand, optimising lead handoff processes and exceeding return on investment targets.
  • Previous use of Marketo, Salesforce, Adobe Analytics or related systems.
  • A second language (preferably French or German) is desirable, but not required.