Description
Role: Head of Digital Marketing (2917)
Day Rate: £ inside via umbrella
Location: Edinburgh/Remote
Duration: 6 months
The Role: Our client is looking for a Head of Digital Marketing who will be responsible for design, leadership and embedding of the digital marketing team and strategy. The Head of Digital Marketing will delivery strategy across a broad range of channels including paid search, social and email marketing.
Responsibilities:
Design, embed and evolve Digital marketing team structure and capability to meet current and future business objectives and growth strategy
Develop and implement digital marketing campaigns including web, social media, search, email and automation marketing strategies that support business objectives and customer experience
Establish a data-driven approach to inform and build overall content and social strategy to increase awareness and engagement
Develop and implement SEO capability to include technical, domain authority and content
Design & deliver "always on" multiple channel paid lead including PPC and paid social
Own and lead strategy for our marketing automation platform to maximise coverage, brand value and engagement
Develop and embed key 3rd party relationships and spend which supports the digital roadmap, business objectives and strategy
Embed innovative thinking as part of the digital marketing strategy, using insights and market knowledge to anticipate future market trends/needs core to the business objectives and strategy
Own and develop key internal stakeholder relationships within marketing, open business and group to ensure the prioritisation and delivery for the digital marketing strategy
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