Description
Senior Copywriter6 Month Freelance ZZP
Amsterdam - Netherlands
€51 - 61 Per Hour
Brookwood is looking for a Senior Email Marketing Copywriter. Senior Copywriter's are craft experts who always deliver the highest quality work based on their vast experience in creating engaging email campaigns.
With email as their focus channel, they are champions of creating copy and content playbooks, crafting guidelines and templates, and refining the tone of voice. They are role models who guide and influence other writers in mastering this channel and they improve the quality of our partner facing emails by thinking beyond copy and considering the content journey in its entirety. They optimize the overall content of the channel based on performance insights (reach, engagement, and satisfaction) and create continuous learnings through experiments, both in one-off campaigns as well as automated emails along the customer journey.
Key Responsibilities
- Lead the development of an email copy and content playbook with a focus on partner engagement.
- Lead the creation process of email templates and modules to deliver a consistent, high quality partner experience.
- Contribute to the development of strategic content proposals taking into account Develop strong working relationships with internal stakeholders and drive stakeholder engagement in all development processes ensuring feedback incorporated. Deliver to timelines through clarity of expectation and engagement throughout the project.
- Engage, educate and train internal stakeholders on email copy and content guidelines, driving partner engagement and satisfaction.
- Share expertise in email copywriting and promote how it can drive partner performance.
- Use data & partner insights to explore further evolving copy segmentation based on different needs of our accommodation partners.
- Drive continuous learnings through experimentation and a hypothesis driven way of working.
- Ensure application of our main engagement principles on a day-to-day basis for all partner-facing emails.
- Meet high copy standards & expectations, ensuring assets connect with overarching content strategy.
Requirements of special knowledge/skills
- 5+ years experience working as an email copywriter, either in-house or at an agency, preferably in a Business-to-Business context connected to a multinational organization.
- Strong understanding of email marketing and relevant KPI's.
- Native/ fluent -level English speaker, with the ability to write in flawless English.
- Experience in creating copy playbooks and craft guidelines.
- Create impact through craftsmanship, while thinking both strategically and creatively.
- Create meaningful business relationships to engage, influence and train key stakeholders.
- Excellent organisational skills, ability to prioritise tasks, and handle time efficiently.
- Highly communicative and open to giving and receiving feedback.