Description
Senior Copywriter
6 months contract with extensions, €55-60 per hour, average 40 hours per week. Fully remote working.
Job Summary
As the Senior Email Marketing Copywriter you will be an expert who always deliver the highest quality work based on their vast experience in creating engaging email campaigns.
With email as their focus channel, they are champions of creating copy and content playbooks, crafting guidelines and templates, and refining the tone of voice.
You will guide and influence other writers in mastering this channel and they improve the quality of our partner facing emails by thinking beyond copy and considering the content journey in its entirety.
They optimize the overall content of the channel based on performance insights.
Key Responsibilities;
- Lead the development of an email copy and content playbook with a focus on partner engagement
- Lead the creation process of email templates and modules to deliver a consistent, high quality partner experience
Contribute to the development of strategic content proposals - Develop strong working relationships with internal stakeholders and drive stakeholder engagement
- Work to timelines through clarity of expectation and engagement throughout the project
- Engage, educate and train internal stakeholders on email copy and content guidelines
- Share expertise in email copywriting and promote how it can drive partner performance
- Use data & partner insights to explore further evolving copy segmentation based on different needs of our accommodation partners
- Drive continuous learnings through experimentation and a hypothesis driven way of working
- Ensure application of our main engagement principles on a day-to-day basis for all partner-facing emails
You;
- Bachelor degree
- 5+ years experience working as an email copywriter
- Strong understanding of email marketing and relevant KPI's
- Fluent/Native/native-level English speaker, with the ability to write in flawless English
- Experience in creating copy playbooks and craft guidelines
- Create impact through craftsmanship, while thinking both strategically and creatively
- Create meaningful business relationships to engage, influence and train key stakeholders
- Excellent organisational skills, ability to prioritise tasks, and handle time efficiently