Campaign Manager

Description

Job Summary:

Experienced Campaign Manager/Analyst to work in a high paced team environment managing high-touch national and regional Pay-Per-Click clients.
Essential Job Functions

• Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up
• Create, including ad copy, PPC ads according to Google Adword and Bing Ads criteria
• Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up
• Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level
• Build keyword lists by industry verticals and match type in accordance with advertiser focus
• Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
• Create standard and custom account reports for departmental reporting, sales reporting and client reporting
• Proactively optimize campaigns for maximum white-glove level service and PPC performance
• Trouble-shoot performance issues and problem solve

Job Context

• Bullpen, team environment
• High-paced, independent work environment
• High-growth situation with evolving work processes

SKILLS:

Requirements

• Requires self-motivation and commitment to delivering high levels of performance in competitive markets utilizing Google Adwords and Bing Ads PPC channels.
• Working knowledge of PPC campaign creation and management and reporting using a variety of different software a must.
• Minimum 2-3 years Google UI Experience and/or Microsoft Bing Paid Advertising
• In depth understanding of Pay-Per-Click (PPC) mechanics, analysis and reporting
• High level proficiency in Microsoft Excel with the ability to compile and sort data in sales level report format
• Google Adword certification desirable, or obtained within 30 days of hire
• Bing Ads Accredited Professional certification desirable, or obtained within 30 days of hire

Other Skills/Abilities

• Experience with CRMs such as Salesforce and other business software a plus
• Team skills
• Research ability
• Analytic skills
• Professional verbal and written communication skills
• Self-motivation and self-management abilities

Education

• BA/BS degree preferred or equivalent work experience