Description
Job Summary:- This position is critical to the continued growth of the company's advertiser base.
- This position will be responsible for numerous email and direct mail campaigns.
- This position will report directly to the Vice President of Campaign Management and Business Development.
- Responsible for the direct marketing programs for B2B (SMBs) acquisition and cross sell campaigns.
- Develop the core strategy, financial, creative briefs, and tactical plans for direct mail and email programs.
- Responsible for the top line (leads, sales) and bottom line (CPL, ROI) of direct marketing programs.
- Responsible for the development, testing, and deployment of customer referral program
- Coordinate with agencies, reporting, marketing operations, and sales support to ensure flawless and on-time execution.
- Create/manage test plans for initial and ongoing campaign optimization
- Develop, manage and optimize microsites/landing pages to support direct marketing campaigns
- Develop and manage programs to improve/optimize inbound call volume
- Coordinate results tracking and project status reviews
- Develop future campaign calendar and sales forecast
Mandatory:
- A minimum of 8-10 years of marketing experience with exceptional program management skills
- MBA/BA in Marketing
- Strong understanding of all marketing channels (Broadcast, Digital, Direct, etc.) and integrated marketing
- Technical understanding of Eloqua and SFDC desired
- Must be a self-starter, with the a strong track record of working successfully in a Matrix organization
- Strong success track of managing programs at scale
- Over the top project/program ownership
- Overall fire in the belly to hit the deliverable and make an impact
- Intellectual curiosity
- Exceptional communication skills (written & verbal)
- Experience working with advertising agencies and digital production firms
- Strong financial and analytic skills
- Ability to successfully manage multiple projects
- Matrix Organization Experience
- Success multiple Managing Programs, direct marketing campaigns
- Strong financial and analytic skills
- Marketing Experience, work with direct marketing advertising agencies and digital production firms