SEM Taxonomist

California

‐ Onsite

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Keywords

Marketing SEM Search Engine Marketing Engine Google Adwords Excel

Job Description:

This contractor position will help to build advertiser agnostic, category-specific SEM ad groups using existing historical data.
These SEM ad groups will contain keywords, ad copy, and negative keywords, and will abide by an existing categorical hierarchy to be provided by the team.

Principal Responsibilities:

Build Ad Groups (keywords, ad copy, and negative keywords) using a defined process and ruleset provided by the team
Review and Correct Ad Groups created by others to before making available for use
Perform ongoing improvements for existing ad groups based on performance metrics and internal and external feedback loops
Provide feedback on processes in order to contribute to ongoing improvements to process accuracy and speed

SKILLS:

Mandatory Skills:

3 - 5 years of experience as a Full time Search Engine Marketing professional
Local search experience for SMBs required.
Experience with Google AdWords and Bing Ads required, other local media channels (CityGrid, SuperMedia) a plus
Deep experience on keyword research and ad copy optimization a must
Proficiency in Microsoft Office Suite, and specifically Excel is a must. Advanced Excel skills (pivot tables, formula building, etc.) a must.
Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.
Ability to self-motivate, prioritize and multi-task.
Ability to research and solve problems.
Analytic skills required.
Pay Per Click
SEM
MS Excel
Adwords Certification

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