Description
Orchard are currently recruiting a B2B Marketing Manager for a leading software company based in Manchester. This is a temporary position with the potential for permanent. This is a great opportunity for an experienced marketer with a background in software to join a young, successful organisation.The key purpose of this role is to support the sales function with the development of online and off-line marketing collateral to drive lead generation. This will be achieved through lead generation via channels such as PPC and SEO, Email marketing, social media and CRM. As Marketing Manager you will be working very closely with the Marketing Director and Sales Director to develop long and short term strategies in order to grow the business and brand proposition.
In addition, you will manage 3rd party agency relationships, manage the marketing budget and have ownership for planning and executing event strategies. Ideally you will have experience from within the software services industry. This role will be digitally focused however, experience in off-line is advantageous as you will be required to support on the development of marketing collateral.
You will have some experience with CRM programs such as Microsoft dynamics or Salesforce. Strong copy writing skills, creative and analytical mindsets alongside the ability to project manage marketing campaigns are all qualities that are beneficial to this role. If you feel you have the necessary skills and experience and would like to apply please send your CV.