Description
My client, a Global technology company are currently recruiting Marcomm Manager on an initial 12 month contract based in Reading.
The Marcom Go-To-Market Manager is responsible for the strategic development, management and integration of marketing communication. The Marcom builds and manages customer engagements, demand, perceptions, relationships and satisfaction through orchestrated integrated marketing communications efforts that are created in a team environment.
Duties will include:
Drive marketing communications strategy, execution and impact
Manage brand communications aligned with corporate brand strategy
Build the right content-based customer journeys from awareness through to advocacy, desire, purchase and adoption
Partner with other teams within the business
Production & project management of rich content and integration with the automation platform
Write copy blocks for email communications and implement across channels
Develop strong relationships with agencies
Be responsible for budget management
Other ad-hoc duties as required
Key skills/experience:
Proven experience working in similar positions
Experience in direct email and tele-marketing to a B2B audience
Strong analytical skill set
Good understanding of modern media consumption habits and corresponding marketing tactics
Strong copywriting ability
Good creative judgement