Marketing Manager

Job type:
8 Months
flag_no United Kingdom
project ID:

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Marketing Manager required to work for a global IT company, based in Berkshire.

As Marketing Manager, you will be responsible for managing the planning, coordination and execution of Cloud Client-Computing marketing through all routes to market in support of the company's business and revenue goals. You will be a key member of the Cloud Client Computing team and will also work closely with channel and country marketing teams.

Key responsibilities will include:

  • Build and manage quarterly marketing plans to align with corporate objectives and partner programs
  • Ownership of field programs from inception to end results: understand regional team needs, define program and success measurement, and deliver all aspects of the program
  • B2B Demand Generation - Implement marketing campaigns that target potential customers via a variety of marketing vehicles email, direct mail, telemarketing, advertising etc. to generate quality pipeline and move prospects through the sales cycle
  • Agency management - manages agency relationships eg PR, event management, creative/digital and online media agencies
  • Managing presence at industry events together with [Client] events team
  • Generating high levels of awareness through PR, social media and online marketing
  • Building effective relationships and implementing joint marketing activities with key industry partners including Citrix, Microsoft and VMware
  • Ensuring good coordination and programme integration with [Client]'s channel marketing team
  • Forecast and management of marketing budget
  • Lead management - determine follow up process and handover to sales team, track, report, and evaluate the quantity, quality, source, and results of all leads.
  • Tracking program results, measuring program success, and monthly reporting
  • Manage MDF marketing budget process and usage
  • Understand the channel, competitive and technology landscapes and recommend appropriate marketing mix for partner marketing activity
  • Motivate the channel by creating a sense of opportunities and possibilities, encourage creativity and drive required behaviour
  • Help plan, co-ordinate, and participate in various channel sales training and partner events

If you have the relevant experience and expertise, please send an up-to-date CV to Adam Kaley - (see below)

Allegis Group Limited and Aston Carter Limited operate Employment Businesses and Agencies and are companies within the Allegis Group Inc. group of companies, the fourth largest staffing company in the world, (collectively referred to as the "Allegis Group"). TEKsystems and Aerotek are divisions of Allegis Group Limited. Applicant data will be treated in accordance with the Allegis Group's Privacy Notice. By submitting personal data to any company or division within the Allegis Group, the applicant is providing explicit consent to the use of such data by the Allegis Group and to the transfer of such data to and from the Allegis Group companies within the UK, Europe and outside the European Economic Area in connection with the fulfilment of the applicant's voluntary requests, and the fulfilment of other job opportunities that match the applicant's profile, and confirms that they may be contacted about such job opportunities.