Description
Job Summary:
Experienced Campaign Manager/Analyst to work in a high-paced team environment managing high-touch national and regional Pay-Per-Click clients. Requires self-motivation and commitment to delivering high levels of performance in competitive markets utilizing Google Adwords and Bing Ads PPC channels. Working knowledge of PPC campaign creation and management and reporting using a variety of different software a must.
Essential Job Functions:
Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up
Create, including ad copy, PPC ads according to Google AdWords and Bing Ads criteria
Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up
Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level
Build keyword lists by industry verticals and match type in accordance with advertiser focus
Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
Create standard and custom account reports for departmental reporting, sales reporting and client reporting
Proactively optimize campaigns for maximum white-glove level service and PPC performance
Trouble-shoot performance issues and problem solve
Essential Job Functions
Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up
Create, including ad copy, PPC ads according to Google AdWords and Bing Ads criteria
Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up
Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level
Build keyword lists by industry verticals and match type in accordance with advertiser focus
Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
Create standard and custom account reports for departmental reporting, sales reporting and client reporting
Proactively optimize campaigns for maximum white-glove level service and PPC performance
Trouble-shoot performance issues and problem solve
SKILLS:
Mandatory:
- Experience with CRMs such as SalesForce and other business software a plus
- Team skills
- Research ability
- Analytic skills
- Professional verbal and written communication skills
- Self-motivation and self-management abilities
- BA/BS degree preferred or equivalent work experience
- Minimum 2-3 years Google UI Experience and/or Microsoft Bing Paid Advertising