Description
TurnTo Networks, Inc. needs a content strategist and/or copywriter to join a newly formed marketing and product team. TurnTo provides a suite of innovative social tools (product reviews and shopper Q&A, to name a few) for ecommerce and brick-and-mortar merchants.Merchants like TurnTo because its tools create a loyal customer base that buys more and shoppers like using TurnTo because they get to communicate with real owners of products they want to buy before they take the plunge.
The content strategist's role will be to set the new voice and tone guidelines, create some main marketing boilerplate, and identify any other major communication opportunities. It's B2B work, speaking to VP/C-level decision makers about a technical product, but TurnTo is the innovative tech-savvy option in the niche so it should be nice and clear, not stodgy and opaque.
TurnTo also needs someone for ongoing in-house copywriting, but that could be a separate person. Ideally the strategist would help find that person and get them set up with content recipes for day to day execution. Unless they want to be that person too.