CRM Manager - CRM/Marketing/Automation/Neolane/Adobe

Bedfordshire  ‐ Onsite
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Description

This is a consultancy role - the end client is based in Luton and this would be a 3 month rolling contract working on a 2 year project. The option is there to have a day or two to work from home and all travel expenses are paid for.

A CRM programme is going through a delivery implementation of a new Marketing automation platform and as part of this there is a need to provide support and guidance to the team for project delivery and also to drive the marketing strategy using the new platform.

PURPOSE OF THE ROLE

To take ownership of the business change, lead the business teams and ensure the affected teams are engaged and on-board with the delivery of the programme and ready to take on the business change required to successfully implement the solution.

MAIN RESPONSIBILITY

- Provide knowledge and expertise in the areas of Loyalty and Marketing Automation specifically what great looks like in terms of customer engagement and process execution.
- Accountable for the definition and execution of the business change plan including stakeholder communications plan, future operating model implementation and the training plan
- Providing support, advice and guidance on change management to the business
- To support the recruitment, selection and Matrix-management of further business resource required to successfully implement the programme.
- Support the definition of the benefits tracking plan.

EXPERIENCE

- Ability to influence, manage and motivate a team of people
- The ability to develop and maintain mutually successful supplier and customer relationships,
through negotiation, challenge and management of performance issues
- The ability to identify, manage and mitigate risk and issues within the project and other activities
to enable the management of the wider impact of change
- Marketing automation, CRM
- Confident in managing business change and communication programmes, and internal stakeholders

Start date
ASAP
Duration
3 month rolling
From
Scope AT Limited
Published at
19.04.2016
Project ID:
1113778
Contract type
Freelance
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